Values and Principles

Valuesprinciples or standards of behaviour; one’s judgement of what is important in life. (Oxford Dictionaries)

Values are important because you’re more likely to succeed if you believe in what it is you’re doing.

Principlesa fundamental truth or proposition that serves as the foundation for a system of belief or behaviour or for a chain of reasoning. (Oxford Dictionaries)

Principles are important because they remove ambiguity when making decisions and help people to understand where they stand within an organisation.

Two pretty good examples of this are Toyota and 37signals, although values and principles are often interwound. I love the way 37signals highlight theirs on the front page of their website!

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