I recently attended a workshop on ‘Influencing and Negotiating’. It was a really good day and one of the topics it focused on was ‘Persuasion’. If you’ve never come across them then I’d thoroughly recommend taking a look at Cialdini’s six principles of influence, which all draw people towards making a decision.  The six principles of influence are:

  1. Liking.
  2. Reciprocity.
  3. Social proof.
  4. Commitment and consistency.
  5. Authority.
  6. Scarcity.

I was going to write a summary but David Godot does a much better job across at Chicago Psychology. See ‘Robert Cialdini’s 6 Principles of Influence Cheatsheet‘ for more information. On a lighter note, check out the video below. Which principle do you think applies here? :-)


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